AI Video Workflow: Script → Voice → Edit → Delivery (Beginner SOP)

Introduction

Clients don’t buy “AI editing”.

They buy a simple result:

“We get videos every week.”

The only way to deliver that reliably is to use a workflow.

This page gives you a beginner SOP (standard operating procedure) you can run every week.

If you’re new to the model, start here:

➡️ AI Video Creation Business (beginner overview)

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The goal: repeatability

Your workflow should be boring.

Boring means:

• predictable delivery
• consistent quality
• scalable packages

The mistake beginners make is building a “creative process” that depends on motivation.

Instead: use checklists.

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Client intake (10 minutes)

You need a minimum set of inputs.

Ask for:

• business name + website
• brand colors/logo (optional)
• 1–2 examples they like (links)
• the offer for this week (promo, booking, new product)
• the call-to-action (“Book”, “Call”, “Order”, “DM”)

Then clarify:

• format (vertical is easiest)
• duration (20–45 seconds)
• delivery day (weekly)

Write this down once. Reuse it every week.

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Script (15 minutes)

Use one simple structure:

1. hook
2. problem
3. promise
4. proof
5. call-to-action

Example (generic):

• Hook: “Most people don’t realize…”
• Problem: “That’s why they keep…”
• Promise: “Here’s the fix…”
• Proof: “We’ve helped…”
• CTA: “Book a free consult”

Keep scripts short.

If you want a tool stack suggestion, use this:

➡️ Best AI Tools for Beginners

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Voice and captions (15 minutes)

Most short videos need:

• clear captions
• readable pacing
• strong first line

Rules:

• keep captions large
• 1 idea per sentence
• remove filler words

If you’re not using voice, captions become the “voice”.

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Edit and polish (30 minutes)

This is where beginners waste time.

You don’t need complex edits.

You need:

• good pacing
• readable captions
• a clear offer

Use a checklist.

Quality checklist

Before sending:

• Does the hook land in the first 2 seconds?
• Is the CTA visible and easy to understand?
• Are captions readable on mobile?
• Is the logo/brand present (if needed)?
• Is there any awkward AI artifact you can remove?

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Delivery and revisions

Delivery rules:

• deliver the same day every week
• send a short message with what’s included
• ask for feedback in one question (“Any changes for the text or CTA?”)

Revisions:

• include one revision round
• get feedback in one list (not 10 messages)
• do not rebuild the video from scratch unless paid

If you want a package structure that protects your time:

➡️ AI Video Service Pricing

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File organization (simple system)

Use one folder per client:

ClientName / 2026-04 / Video-01

Inside:

• final.mp4
• thumb.jpg (optional)
• notes.txt (their feedback)

This keeps you sane when you have multiple clients.

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What to do next

Once your workflow is stable:

• sell a monthly package
• increase output
• add an upsell (posting, repurposing)

Next:

➡️ How to Get Clients for an AI Video Service